Volume pricing in vehicle export is less mysterious than it is made to look. Most of the discount at higher volumes is not a margin concession — it is real cost coming out of the shipment.
Where the breaks fall
- 1 to 4 units — trial order pricing, single container or RoRo
- 5 to 9 units — first volume band, mixed models allowed
- 10 to 19 units — consistent build spec across the batch, dedicated account manager
- 20 units and up — programme pricing, production slot booking, scheduled monthly shipments
Why mixed containers count toward the same band
You do not have to take twenty of one car to reach twenty units. A dealer stocking a showroom needs a spread of models and colours, and pricing that punished that spread would just push the order elsewhere. Consolidation is our job: we load the containers so they ship full rather than charging you for empty space.
What changes at ten units
Consistency becomes the point. At one or two cars you are buying vehicles; at ten you are buying a specification. Every unit in the batch gets the same charge port, the same language build, the same trim and the same climate pack, so your service department learns one car and your price list holds. That consistency is also what makes a landed-cost sheet worth building a retail price from.
What a programme adds
- Production slots booked ahead rather than allocated from stock
- Spare parts provisioning priced per unit or per batch
- Technician training quoted alongside the cars
- Homologation paperwork prepared once and reused
- A named account manager for the life of the programme
Tell us the volume, the model mix and the destination port and we will quote against the actual order. We do not send rate cards, because a rate card cannot know whether your container ships full.
